UK advertising company Saatchi & Saatchi announced on June 20 that it intends to merge with Publicis, which is listed on the Paris Stock Exchange. The deal values Saatchi & Saatchi at euro 1.96 billion ($1.84 billion). The UK company will become a wholly-owned subsidiary of Publicis which, with a combined market capitalization of euro 6.3 billion, the companies say will be the fifth largest advertising company in the world in terms of revenue.
June 30 2000
